Privacy Policy
This Privacy Policy describes how your personal information is
collected, used, and shared when you visit or make a purchase from
fashionfiver.in (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information
about your device, including information about your web browser, IP address,
time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search terms
referred you to the Site, and information about how you interact with the Site.
We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your
device or computer and often include an anonymous unique identifier. For more
information about cookies, and how to disable cookies, visit
http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and
collect data including your IP address, browser type, Internet service
provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files
used to record information about how you browse the Site.
[[INSERT DESCRIPTIONS OF OTHER TYPES OF TRACKING
TECHNOLOGIES USED]]
Additionally, when you make a purchase or attempt to make a purchase
through the Site, we collect certain information from you, including your name,
billing address, shipping address, payment information (including credit card
numbers [[INSERT ANY OTHER PAYMENT TYPES ACCEPTED]]), email address, and phone
number. We refer to this information as “Order Information.”
[[INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA,
PURCHASED MARKETING DATA/LISTS]]
When we talk about “Personal Information” in this Privacy Policy, we are
talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any
orders placed through the Site (including processing your payment information,
arranging for shipping, and providing you with invoices and/or order
confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you
with information or advertising relating to our products or services.
[[INSERT OTHER USES OF ORDER INFORMATION]]
We use the Device Information that we collect to help us screen for
potential risk and fraud (in particular, your IP address), and more generally
to improve and optimize our Site (for example, by generating analytics about
how our customers browse and interact with the Site, and to assess the success
of our marketing and advertising campaigns).
[[INSERT OTHER USES OF DEVICE INFORMATION, INCLUDING:
ADVERTISING/RETARGETING]]
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use
your Personal Information, as described above. For example, we use
Shopify to power our online store--you can read more about how Shopify uses
your Personal Information here:
https://www.shopify.com/legal/privacy. We also use Google Analytics to
help us understand how our customers use the Site--you can read more about how
Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with
applicable laws and regulations, to respond to a subpoena, search warrant or
other lawful requests for information we receive, or to otherwise protect our
rights.
[[INCLUDE IF USING REMARKETING OR TARGETED ADVERTISING]]
BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you. For more information about how targeted advertising
works, you can visit the Network Advertising Initiative’s (“NAI”) educational
page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by:
[[
INCLUDE OPT-OUT LINKS FROM WHICHEVER SERVICES BEING USED.
COMMON LINKS INCLUDE:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
]]
Additionally, you can opt out of some of these services by visiting the
Digital Advertising Alliance’s opt-out portal at:
http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use
practices when we see a Do Not Track signal from your browser.
[[INCLUDE IF LOCATED IN OR IF STORE HAS CUSTOMERS IN EUROPE]]
YOUR RIGHTS
If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information be corrected,
updated, or deleted. If you would like to exercise this right, please contact
us through the contact information below.
Additionally, if you are a European resident we note that we are
processing your information in order to fulfill contracts we might have with
you (for example if you make an order through the Site), or otherwise to pursue
our legitimate business interests listed above. Additionally, please note
that your information will be transferred outside of Europe, including to
Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order
Information for our records unless and until you ask us to delete this
information.
[[INSERT IF AGE RESTRICTION IS REQUIRED]]
MINORS
The Site is not intended for individuals under the age of [[INSERT
AGE]].
CHANGES
We may update this privacy policy from time to time in order to reflect,
for example, changes to our practices or for other operational, legal, or
regulatory reasons.
CONTACT US